Florence isn’t just a place to visit — it’s a world to experience. A city that goes beyond its famous squares, many masterpieces, and picture-perfect views.

Florence is a living city, shaped by voices, hands, and stories passed down through generations. For those who truly want to get to know it, there’s only one invitation: let Dante guide you and discover the artisan workshops. Here, among wood, leather, metal, paper, textiles, and perfumes, every object reveals the authentic soul of the city.

Florentine workshops are not merely stores; they are ateliers of beauty, culture, and creativity. Vibrant spaces where time slows down, where every gesture holds meaning, where raw materials are shaped before the eyes of those who know how to observe. Stepping inside means entering a timeless story, encountering new faces, hearing stories, and, above all, choosing to support an economy that preserves true beauty, far from fleeting trends.

An extraordinary guide to discovering the botteghe.

With the campaign “Explore Botteghe Fiorentine. Discover True Florence” we invite you to see the city with fresh eyes.

An invitation to slow your pace, to let curiosity lead you, and to step inside these workshops where each item is the fruit of expertise, patience, passion, and tradition. 

Along this journey, you’ll have an exceptional companion: Dante Alighieri, ambassador of authenticity and a universal symbol of Florence. Who better than Dante to accompany you through these workshops, helping you to rediscover a living, beating heritage that reveals the true essence of the city far beyond its most famous landmarks? 

Choosing a Florentine workshop means not just making a purchase but forging a connection with those who safeguard the memory and identity of Florence, helping to keep it alive for future generations.

An authentic choice, a meaningful gesture

Every time you cross the threshold of a workshop and choose a local product, you are making a concrete gesture to protect the cultural heart of Florence. It’s not just about bringing home something— it’s about connecting with real stories formed from work, passion, and dedication. 

Supporting workshops means defending a way of life, a community, and an identity. It means choosing a conscious, respectful kind of tourism, filled with genuine encounters and surprising discoveries, far from the usual beaten paths.

Discover botteghe fiorentine, experience the city.

Begin your journey into Florentine craftsmanship and follow a path that weaves together art, flavors, and tradition. Follow in Dante’s footsteps and explore places that have withstood the passage of time, where every detail is steeped in craftsmanship and a love for beauty. You’ll discover an unexpected Florence, full of stories and encounters, of centuries-old skills and contemporary creativity. 

Discover. Respect. Support. The real Florence awaits you.