Florence is precious

Treat it with care

Experience Florence with care and awareness.
Here’s how.

Florence is a precious living treasure: a city that deserves love, care and respect.
Just like a delicate flower, it should be treated with attention and kindness.

Discover how to connect with the city and the community that calls it home.

By following our tips, you can plan your visit in a more mindful and sustainable way.
Your experience of Florence will become even more meaningful and unforgettable.