{"id":670,"date":"2024-05-15T06:49:51","date_gmt":"2024-05-15T06:49:51","guid":{"rendered":"https:\/\/enjoyrespectfirenze.it\/florence-is-alive\/"},"modified":"2026-04-14T12:35:56","modified_gmt":"2026-04-14T12:35:56","slug":"florence-is-alive","status":"publish","type":"page","link":"https:\/\/enjoyrespectfirenze.it\/it\/florence-is-alive\/","title":{"rendered":"Il progetto"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"670\" class=\"elementor elementor-670 elementor-171\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d22b8c9 e-flex e-con-boxed e-con e-parent\" data-id=\"d22b8c9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8e54fa2 e-con-full e-flex e-con e-child\" data-id=\"8e54fa2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff97b34 elementor-widget elementor-widget-heading\" data-id=\"ff97b34\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Florence <br> is alive<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7d1114 elementor-widget elementor-widget-heading\" data-id=\"d7d1114\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">treat it with care<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dacd5e elementor-widget elementor-widget-spacer\" data-id=\"2dacd5e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5eeae8 e-con-full e-flex e-con e-child\" data-id=\"a5eeae8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d8014e e-flex e-con-boxed e-con e-parent\" data-id=\"8d8014e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-070c828 e-con-full e-flex e-con e-child\" data-id=\"070c828\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d7a983 elementor-widget elementor-widget-text-editor\" data-id=\"1d7a983\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Migliaia di visitatori ogni giorno arrivano a Firenze per ammirare il suo patrimonio artistico e culturale, che l\u2019ha resa famosa in tutto il mondo. Non a caso, sin dal 1982 il suo centro storico \u00e8 stato dichiarato sito Patrimonio Mondiale UNESCO, per il suo eccezionale valore universale.<\/p>\n<p>Ma la citt\u00e0 non \u00e8 solo un grande museo a cielo aperto: \u00e8 un ecosistema delicato e vivo, il cui cuore pulsante \u00e8 costituito dalla popolazione che lo abita, e la gestione dell\u2019impatto che il turismo ha sul tessuto sociale, ambientale e culturale rappresenta una delle maggiori sfide dei nostri giorni.<\/p>\n<p>Per questo nasce #EnjoyRespectFirenze, la campagna di sensibilizzazione ideata nell\u2019ambito del progetto <i><span style=\"font-weight: 400;\">Grandi Destinazioni Italiane per un Turismo Sostenibile<\/span><\/i> promosso dal Ministero del Turismo, e realizzata dal Comune di Firenze in collaborazione con Fondazione Destination Florence. L\u2019obiettivo \u00e8 informare i visitatori su quali siano le scelte e i comportamenti da adottare per avere un approccio pi\u00f9 rispettoso, consapevole e sostenibile verso la citt\u00e0 nel suo complesso, in ogni momento del loro soggiorno. Per conservare l&#8217;autenticit\u00e0 di Firenze e garantire allo stesso tempo un\u2019esperienza di visita all\u2019altezza delle aspettative, \u00e8 necessario accrescere anche tra i turisti la consapevolezza del proprio impatto, fornendo consigli e incentivando un modo di viaggiare pi\u00f9 responsabile e consapevole, in armonia con la vita quotidiana dei residenti. E, perch\u00e9 no, incoraggiando la scoperta di attrazioni e luoghi meno conosciuti, ma non per questo di minor fascino.<\/p>\n<p>Seguendo i nostri consigli, non solo ci aiuterai a tutelare la citt\u00e0, rispettando l\u2019ambiente, il suo patrimonio artistico e la sua identit\u00e0 sociale e culturale, ma ti immergerai in un&#8217;esperienza unica, pi\u00f9 semplice e divertente!<\/p>\n<p>Firenze \u00e8 una creatura viva, delicata, e va trattata con cura per preservarne bellezza e autenticit\u00e0. Aiutaci a proteggerla e valorizzarla, perch\u00e9 \u00e8 patrimonio dell\u2019umanit\u00e0.&nbsp;<\/p>\n<p>E quindi \u00e8 anche casa tua.&nbsp;<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8bc8bae e-flex e-con-boxed e-con e-parent\" data-id=\"8bc8bae\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9aec34 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d9aec34\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 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var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dfbb03f e-flex e-con-boxed e-con e-parent\" data-id=\"dfbb03f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41f8e2b elementor-widget elementor-widget-heading\" data-id=\"41f8e2b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Link utili<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e387b6 elementor-widget elementor-widget-text-editor\" data-id=\"2e387b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li><strong><a href=\"https:\/\/www.feelflorence.it\/it\"><u>Destination Florence<\/u><\/a><\/strong>: il sito del turismo del Comune e della Citt\u00e0 Metropolitana di Firenze.<\/li><li><strong><a href=\"https:\/\/www.visittuscany.com\/it\/index.html\"><u> Visit Tuscany<\/u><\/a><\/strong>: il sito del turismo della Regione Toscana.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ec3acf e-flex e-con-boxed e-con e-parent\" data-id=\"0ec3acf\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dac8855 e-con-full e-flex e-con e-child\" data-id=\"dac8855\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-90d5668 elementor-widget elementor-widget-image\" data-id=\"90d5668\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/enjoyrespectfirenze.it\/it\/rispetta-cittadini-lavoratori\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"362\" height=\"600\" src=\"https:\/\/enjoyrespectfirenze.it\/wp-content\/uploads\/2024\/05\/Marzocco_rimando.png\" class=\"attachment-large size-large wp-image-269\" alt=\"\" srcset=\"https:\/\/enjoyrespectfirenze.it\/wp-content\/uploads\/2024\/05\/Marzocco_rimando.png 362w, https:\/\/enjoyrespectfirenze.it\/wp-content\/uploads\/2024\/05\/Marzocco_rimando-181x300.png 181w\" sizes=\"(max-width: 362px) 100vw, 362px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9dd51c e-con-full e-flex e-con e-child\" data-id=\"a9dd51c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd77cbe elementor-widget elementor-widget-image\" data-id=\"cd77cbe\" data-element_type=\"widget\" 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elementor-widget-image\" data-id=\"aaca025\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/enjoyrespectfirenze.it\/it\/programma-esperienza-autentica\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"362\" height=\"600\" src=\"https:\/\/enjoyrespectfirenze.it\/wp-content\/uploads\/2024\/05\/Piccione_rimando.png\" class=\"attachment-large size-large wp-image-278\" alt=\"\" srcset=\"https:\/\/enjoyrespectfirenze.it\/wp-content\/uploads\/2024\/05\/Piccione_rimando.png 362w, https:\/\/enjoyrespectfirenze.it\/wp-content\/uploads\/2024\/05\/Piccione_rimando-181x300.png 181w\" sizes=\"(max-width: 362px) 100vw, 362px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3fb8f5b e-con-full e-flex e-con e-child\" data-id=\"3fb8f5b\" data-element_type=\"container\">\n\t\t\t\t<div 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